People's Consumptive Behavior on the Reaction of Government Regulation to Fuel Price Increase
DOI:
https://doi.org/10.35335/legal.v11i5.611Keywords:
Action-Reaction; Fuel Prices Increases; Policy; Community Behavior.Abstract
The adjustment to the fuel price increase occurred again, this is the second time President Joko Widodo has made this policy. Various reactions that occur in society related to massive information in the media make various behavior changes that are quite significant. Among them are consumptive behaviors to obtain excessive products outside the main needs. The problem discussed in this study is the reaction caused by the exposure of information on a government policy. As well as feedback in the form of follow-up communication in the form of changes in community behavior and the phenomenon of rapid reactions that occur to these stimulants (news of fuel increases). This study aims to analyze the reaction of public behavior to the actions made by the government, in the form of fuel price increase policies, based on the S-R (Stimulus - Response) communication model. The method used in this study is an ethnographic method with a qualitative approach. The ethnographic method is carried out for the analysis of sociocultural life in the form of community behavior individually and in groups according to local culture. From this research, it can be concluded that government regulations set as government policies for adjusting fuel price increases can cause reactions in the community. The S-R communication model can show that the action of information in the media that the communicant receives as an organism, can give rise to a variety of direct reactions in return. Such as long queues and panic buying behavior.
Downloads
References
Apriyani, T. (2021). Peran Sosial Media pada Gerakan Protes Massa Aksi dan Demokrasi Baru di Era Digital. Kalijaga Journal of Communication, 3(1), 17–30.
Budiardjo, M. (2017). Dasar-Dasar Ilmu Politik. CV Prima Grafika.
Dedy, M. (2012). Ilmu Komunikasi Suatu Pengantar, PT. In Remaja Rosdakarya, Bandung. PT. Remaja Rosdakarya.
Dharmawan, W. P., & Oktafani, F. (2022). Analisis Faktor-Faktor yang Mempengaruhi Perubahan Perilaku Konsumen dalam Keputusan Pembelian Makanan pada Aplikasi Gojek. SEIKO: Journal of Management & Business, 5(1), 130–140. https://doi.org/10.37531/sejaman.v5i1.1899
Dulam, R., Furuta, K., & Kanno, T. (2021). Consumer panic buying: Realizing its consequences and repercussions on the supply chain. Sustainability (Switzerland), 13(8). https://doi.org/10.3390/su13084370
Hardianto, A. W. (2019). Analisis Stimulus-Organism-Response Model Pada “Dove Campaign for Real Beauty” 2004 – 2017. Jurnal Transaksi, 11(1), 65–79.
Hrp, G. R., & Aslami, N. (2022). Analisis Damfak Kebijakan Perubahan Publik Harga BBM terhadap Perekonomian Rakyat Indonesia. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen, 2(1), 1464–1474.
Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Physiology, 8(JUL). https://doi.org/10.3389/fpsyg.2017.01256
Katz, E., Lazarsfeld, P. F., & Roper, E. (2017). Personal influence: The part played by people in the flow of mass communications. In Personal Influence: The Part Played by People in the Flow of Mass Communications. Transaction Publishers. https://doi.org/10.4324/9781315126234
Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020). Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour. Journal of Risk and Financial Management, 13(8), 166. https://doi.org/10.3390/jrfm13080166
Mujahidah, A. N. (2021). Analisis Perilaku Konsumtif Dan Penanganannya. Indonesian Journal of School Counseling: Theory, Application, and Development, 1(1), 1. https://doi.org/10.26858/ijosc.v1i1.19316
Mulyana, D. (2013). Metodologi Penelitian Kualitatif: Paradigma Baru, Ilmu Komunikasi, dan Ilmu Sosial Lainnya. PT. Remaja Rosdakarya.
Rahmat abidin, A., & Abidin, M. (2021). Urgensi Komunikasi Model Stimulus Organism Response (S-O-R) Dalam Meningkatkan Kualitas Pembelajaran. Al-Iltizam: Jurnal Pendidikan Agama Islam, 6(2), 74. https://doi.org/10.33477/alt.v6i2.2525
Rizkyanoor, Sri Astuty, & Lalita Hanief. (2017). ANALISIS SEMIOTIKA REPRESENTASI KRITIK SOSIAL ATAS KEBIJAKAN PEMERINTAH INDONESIA PADA MICE CARTOON | Rizkyanoor | Metacommunication; Journal of Communication Studies. Metacommunication; Journal of Communication Studies, 2(2), 53–82. https://ppjp.ulm.ac.id/journal/index.php/MC/article/view/4086/3681
Rustam, M. (2022). Analisis Isi Pro Kontra Pemberitaan Media Massa di Harian Fajar terhadap Kebijakan Di Rumah Saja. LONTAR: Jurnal Ilmu Komunikasi, 10(1), 33–43. https://doi.org/10.30656/lontar.v10i1.3028
TRIPUTRA, E., & Mujibussalim, M. (2017). Analisis Sikap Politik Mahasiswa FISIP Unsyiah Terhadap Kebijakan Kenaikan Harga Bahan Bakar Minyak (BBM). Jurnal Ilmiah Mahasiswa …, 2(3), 1–14. http://www.jim.unsyiah.ac.id/FISIP/article/view/4231%0Ahttp://www.jim.unsyiah.ac.id/FISIP/article/download/4231/2846
Wahib, A. (2020). Urgensitas Manajemen Lembaga dalam Meningkatkan Kepercayaan Masyarakat. FALASIFA?: Jurnal Studi Keislaman, 11(1), 124–143. https://doi.org/10.36835/falasifa.v11i1.280
Widjajanti, K., & Sugiyanto, E. K. (2017). GAYA KEPEMIMPINAN DAN GOOD GOVERNANCE SEBAGAI UPAYA PENINGKATAN EXCELLENT SERVICE DAN KEPERCAYAAN MASYARAKAT (Studi Kasus Dinperindag Jawa Tengah). Jurnal Dinamika Sosial Budaya, 17(2), 270. https://doi.org/10.26623/jdsb.v17i2.491
Wijaya, H. (2018). Analisis Data Kualitatif Model Spradley. Research Gate. https://www.researchgate.net/publication/323557072
Yasir. (2009). Pengantar Ilmu Komunikasi. CV. Witra Irzani.
